“Kleider machen Leute” on Herrenstrasse in Linz stands for slow fashion and therefore for labels that place great value on sustainability and fair production. The new shop interior also embodies the principles of reduction and naturalness and improved lighting and storage space. The old oak floor was refurbished and the former lighting technology replaced. Clothes rails made of 35mm solid oak wood form a simple and high-quality hanging system with aluminum connectors. Good visibility of the goods and the two large screens is provided by generous shop windows facing Herrenstrasse.