Silhouette International
product
2010

Silhouette International Schmied AG is an Austrian company that specializes in the design, production and distribution of spectacle frames and sunglasses. For the new presentation at opticians, special trays were developed to make the individual product groups more visible to customers.

Their design reflects the lightness of the brand and is inspired by the graceful movement of a manta ray. The tried-and-tested Silhouette system – the hingeless temple design of Titan Minimal Art – is used to hold the glasses.

Andreas Keplinger