Brushed, matt white painted spruce wood from the Mühlviertel characterizes the appearance of the Sonnberg organic butcher shop. The corporate culture of the organic meat pioneer is reflected in the design. In contrast to conventional sales rooms, the checkout area was deliberately moved to the center in order to dissolve the barrier between salespeople and customers. It‘s about togetherness, direct connection, and transparency. Targeted, authentic elements such as the wrought iron entrance gate, a view of the bacon room, the opening of an old window, and the corner bench in front of the shop emphasize the individual character of the company.