Swarovski optic store
Shopdesign
Shopdesign
2023
When designing the SWAROVSKI OPTIK store, emphasis was placed on durable and authentic materials. Clay, stone, solid wood, and natural textiles create a harmonious atmosphere and support the presentation of the products, which are shown on specially developed transport boxes. The materials used come from a maximum radius of 105 km around Wattens.
The spacious glass facade connects the interior with its natural surroundings and allows the visitors to look into the distance. A cozy lounge area invites relaxation and offers an impressive view of the Tyrolean mountains. The roof of the store is covered with native plants. This not only creates a natural look but also helps to cool the roof. In front of the store, visitors can use the MEX e-bike to easily test various long-distance optics.
